When a large, diversified employer decides that employee wellbeing is a business priority, the results ripple across every team. Super Star Group (SSG), better known as Smart Group, is one of Bangladesh’s leading manufacturing and consumer-brand conglomerates, and this Women’s Day the company appointed Chum Wellness as its Mental Wellness Partner to run a focused corporate mental health programme for its people. The initiative reflected a simple belief we hold at Chum: mental wellness is a shared journey, not just a personal one. When organisations invest in the emotional health of their employees, meaningful change begins.
Why SSG (Smart Group) invested in employee wellbeing
Fast-paced professional environments place real demands on the people who keep a large group running. For a manufacturing and consumer-goods business the size of SSG, sustaining resilience, focus and morale across the workforce is directly tied to performance. The Women’s Day engagement gave SSG a structured way to open honest conversations about stress, self-worth and everyday mental fitness, and to signal to its teams that emotional wellbeing belongs firmly on the workplace agenda.
What Chum Wellness delivered
Chum Wellness designed and led an interactive session built around three practical goals: building resilience, managing stress, and nurturing self-worth. Rather than a one-way talk, the format encouraged participation. Team members explored self-care practices they could apply immediately, took part in open discussions about mental health, and worked with simple tools to support their emotional wellbeing day to day.
The content moved from mindfulness techniques to everyday mental-fitness strategies, keeping the experience both practical and empowering. This is the same structured approach that shapes our wider corporate wellness programmes and our Employee Assistance Programme (EAP) support for organisations across Bangladesh.
Inside the sessions
The SSG Women’s Day programme was more than a celebration. It became a platform for reflection, connection and upliftment, where colleagues could pause, listen and support one another.
Why women’s wellbeing at work matters
Workplace mental health in Bangladesh is moving from a nice-to-have to a recognised part of how responsible employers operate. Sessions like the one SSG hosted show what is possible when a company gives its people space to talk openly and equips them with tools they can actually use. The value is not measured in slogans but in the quieter outcomes: colleagues who feel seen, teams that communicate more honestly, and a culture where asking for support is normal rather than exceptional.
For employers weighing up their own programme, the SSG engagement is a useful reference point for how a structured wellbeing initiative can be scoped around a team’s size, goals and format. You can explore the full range of options on our Chum for Business hub, and see how a similar approach translated for another employer in our programme case studies.
Why women’s wellbeing at work deserves focused support
Many women carry a double load: full responsibilities at work and much of the care and household work at home. That combination, along with workplace expectations, can quietly build stress and make it harder to speak up.
A dedicated women’s wellbeing programme creates a safe space to talk about balance, boundaries and stress, and gives practical tools that work in daily life. Marking it on Women’s Day also signals clear organisational commitment.
Signs your women employees may need focused support
- Women carrying a heavy load at work and at home
- Fewer women speaking up in meetings
- Stress or burnout mentioned quietly but not addressed
- A wish to make Women’s Day more than a celebration
If several of these sound familiar, a short conversation with our team can help you decide where to start.
How to run a similar programme in your organisation
Every organisation is different, but most successful programmes follow the same simple path:
- Start with what your people need. Share your team size, locations, shift patterns and the pressures you are seeing.
- Choose the right format. A one-off corporate workshop, a year-round wellness programme, an Employee Assistance Programme, or a mix.
- Launch with a pilot if you like. Many companies start with one team and expand once people see the value.
- Review anonymised results. Participation, feedback and themes guide what comes next, without identifying anyone.
See all our corporate wellness and employee mental health services, or browse more corporate mental health case studies.
Frequently asked questions
Who led the SSG (Smart Group) programme?
The programme was led by Chum Wellness psychologist Saima Akther Jui (Clinical Psychologist). You can read about their experience on their profile.
What did the SSG Women’s Day programme focus on?
Stress and balance, practical coping tools and building the confidence to speak up, delivered as SSG’s Mental Wellness Partner.
Are women’s wellbeing sessions only for women?
Sessions are usually designed for women employees, but companies often add manager sessions so leaders understand how to support their teams.
Can a programme run in Bangla?
Yes. Sessions run in Bangla or English, whichever the team is most comfortable with.
Can this be part of a year-round programme?
Yes. Many organisations begin with a Women’s Day session and continue with regular wellbeing sessions or an EAP.
Bring a corporate mental health programme to your workplace
Whether you are planning a single awareness session, an ongoing EAP, or a broader employee wellbeing strategy, Chum Wellness can help you design something that fits your organisation. Tell us your goals, team size and preferred format, and we will build a programme around them. Request a proposal to start the conversation.
