When a youth-focused organisation wants to turn mental health awareness into real workplace and community impact, it needs a clinically grounded partner. That is exactly what this corporate mental health programme set out to build. PsyCoach, the lead organiser of the Summer Challenge 2025, trains university students to design and deliver real-world mental health projects, shaping the future employees, managers and workplace leaders of Bangladesh. Chum Wellness joined as a supporting partner, bringing professional expertise and strategic guidance to a youth-led, clinically guided initiative. The result is a template for how structured employee wellbeing and early leadership development can strengthen teams across the country.
The workplace mental health need behind PsyCoach employee wellbeing
Bangladesh faces a pressing challenge: 1 in 3 people experience mental health difficulties in their lifetime. Despite this, stigma, limited access and cultural barriers keep many from seeking support. That gap does not disappear when students graduate and enter the workforce, it follows them into offices, factories and boardrooms. Building workplace mental health awareness early, while future professionals are still shaping their habits and leadership styles, is one of the most effective ways to change the picture. PsyCoach recognised this, and Chum Wellness came on board to help make the ambition clinically sound and practically deliverable.
What Chum Wellness delivered
As a supporting partner to the Summer Challenge 2025, Chum Wellness contributed professional mental health expertise and strategic support to a programme that is youth-led and clinically guided. The Summer Challenge equips university students to design and deliver real-world mental health projects in their own communities, moving beyond awareness slogans to structured, action-based work.
A model for structured wellbeing programmes
The engagement shows how a structured wellbeing programme actually works in practice: a clear organiser, a defined group of participants, clinical guidance behind the scenes, and a real-world outcome. For organisations, it is a useful reference point for how an EAP or corporate wellbeing initiative can be shaped, starting with goals, a target group, and a format that fits the team. Chum Wellness applies the same disciplined approach to its corporate wellness and employee assistance programmes for companies.
Inside the sessions
The images below capture university students taking part in the PsyCoach Summer Challenge 2025 with Chum Wellness as a supporting partner, the kind of hands-on, participatory format that translates mental health awareness into practical skill.
Why youth mental health leadership matters
Investing in workplace mental health in Bangladesh is no longer optional for employers who want engaged, resilient teams. Programmes like the PsyCoach Summer Challenge demonstrate that when mental health is treated seriously, and backed by clinical expertise, people at every level can learn to design and lead their own wellbeing initiatives. For companies in the education, youth-development and wider corporate sectors, the lesson is direct: structured, professionally guided programmes build capability that lasts. The same principles underpin how Chum Wellness helps employers through its business partnership programmes, and it echoes the work seen in our other programme case studies.
Why youth mental health leadership matters
University students are tomorrow’s employees, managers and community leaders. When they learn to design and deliver real mental health projects, awareness spreads far beyond a single classroom.
Clinical grounding matters in this work. Projects built with professional input are safer, more accurate and more likely to help people, which is why expert support is part of good youth programmes.
Signs your institution could run a similar youth programme
- Students keen to help but unsure how to do it safely
- Mental health projects without professional input
- A wish to build future leaders who understand wellbeing
- Campus events that need clinical grounding
If several of these sound familiar, a short conversation with our team can help you decide where to start.
How to run a similar programme in your organisation
Every organisation is different, but most successful programmes follow the same simple path:
- Start with what your people need. Share your team size, locations, shift patterns and the pressures you are seeing.
- Choose the right format. A one-off corporate workshop, a year-round wellness programme, an Employee Assistance Programme, or a mix.
- Launch with a pilot if you like. Many companies start with one team and expand once people see the value.
- Review anonymised results. Participation, feedback and themes guide what comes next, without identifying anyone.
See all our corporate wellness and employee mental health services, or browse more corporate mental health case studies.
Frequently asked questions
What was the PsyCoach Summer Challenge 2025?
A programme that trained university students to design and deliver real-world mental health projects, with Chum Wellness providing clinical grounding.
What role did Chum Wellness play?
Chum Wellness contributed licensed psychologists’ expertise so that the students’ projects were clinically sound and responsible.
Can universities run a similar programme?
Yes. We support universities and youth organisations with training, workshops and expert input for student-led projects.
Is this relevant to employers?
Yes. The same skills, recognising distress and responding well, are the foundation of good workplace mental health.
Bring a structured wellbeing programme to your organisation
Whether you want to develop future leaders, support your current employees, or build a lasting EAP, Chum Wellness can help you shape a programme around your goals, team size and format. Request a proposal to start the conversation.
